Our story is one that has evolved from a passionate desire to provide a completely new level of performance to the professional hair care industry through radical reinvention and an unwavering commitment to sustainability.
As we set out to understand the spectrum of today’s product options, we quickly realized that the marketplace has been singing the same tune for a very long time. Whether through emulated ingredients, borrowed technologies or dated formulation structures, the ultimate result has been steady repetition of the status quo. Similar products, similar performance, similar results.
In an industry that demands innovation, we recognized a fundamental need for truly new technology, so we got to work. The rest is history!
At flow™, we have meticulously crafted our formulations from the inside, out. We’ve harnessed performance at the source by revolutionizing hair care’s most important ingredient first…WATER.
By starting with the purist, most crystalline foundation possible, we have developed hair care’s very first dynamic technology system called
H5 ARCHITECTURE™. This customizable system strategically delivers the maximum benefit potential of every ingredient we use, directly to the hair. Instantly, weightlessly, and with unrivaled intensity.
The result is a complete line of sustainably manufactured professional hair care products that provide a new and liberated sense of technical performance.