We use only the finest professional-grade products — delivering exceptional results that are also safer for you and the environment
RE_COLOR is the new permanent hair color system formulated by Artègo Laboratories that revolutionizes the way hair is colored, lightened and regenerated. A top-performing, professional color system that delivers 100% grey coverage comparable to traditional ammonia colors — without the ammonia. Fragrant, regenerative, and beautiful.
RE_COLOR NO AM PERMANENT CREAM COLOR uses an innovative formula that allows for deep coloring of the hair fiber, for stunning results that last.
A gentle, high-performance hair color for tone-on-tone, toning, and glossing services. Kaaral Baco Color Soft delivers luminous, soft results while protecting and nourishing the hair fiber — perfect for clients who want beautiful color with a more conditioning approach.
One of the most effective hair straightening systems available, Magic Sleek is ideal for clients with curly, frizzy, or hard-to-manage hair. Developed with natural ingredients rich in Omega 3 and Omega 9 unsaturated fatty acids, it straightens and nourishes simultaneously for smooth, healthy-looking results.
Nanoplastia is a next-generation hair straightening and smoothing treatment that offers volume reduction, alignment, and 100% straightening with zero formaldehyde. Using Omega Zero Acai Oil, it provides incredible shine and softness with a natural look and feel — suitable for all hair types.
Malina One and Done is a one-step smoothing solution that works on all hair types. It eliminates frizz, protects damaged hair, and lasts up to 5 months — with zero formaldehyde and only plant-based proteins, vitamins, and amino acids. Vegan and cruelty-free.
The Majestic Conditioning Smoothing Treatment improves the quality and health of hair with each application. Free from formaldehyde and harsh chemicals, it produces no bad fumes and makes the salon experience comfortable for both client and stylist. Hair becomes progressively healthier, smoother, and easier to manage over time.
MK Biotin Therapy is the first natural liquid Biotin (B7) formula infused directly into the hair shaft. Combined with natural proteins, amino acids, and collagen, it removes frizz, reduces volume, straightens, and smooths while deeply restoring hair texture. The result is healthy, strong, naturally beautiful hair.
Cezanne is a next-generation keratin smoothing system that delivers the results of a traditional keratin treatment — smooth, frizz-free, manageable hair — without formaldehyde or harsh chemicals. It works on all hair types and ethnicities, lasts for months, and actually improves the condition of the hair over time.
Aluram is a clean beauty hair care line committed to full ingredient transparency. Every formula is crafted with the purest ingredients — no compromises. Whether you're looking for a professional shampoo, conditioner, or styling product, Aluram delivers salon-quality performance you can feel good about.